ISIS, Inc., Oakland, California 94612, USA.
J Health Commun. 2011 Apr;16(4):448-54. doi: 10.1080/10810730.2010.546486.
The Internet, particularly online social networks, can be an effective and culturally relevant communications channel to engage hard-to-reach populations with HIV prevention interventions. This article describes the process of conducting formative research on a popular social networking site, MySpace, in an effort to involve youth of color in design of programmatic content and formats for an Internet intervention. We discovered that asynchronous focus groups worked well to engage hard-to-reach populations. The synchronous groups allowed maximum participation and easy transcription for analysis. The authors found that using a social networking site to conduct formative research was useful to guide the development of a social networking intervention for youth of color. Researchers need to be flexible in adapting their research methods and interventions to the context of online social networking sites to most effectively engage hard-to-reach populations.
互联网，特别是在线社交网络，可以成为一种有效且与文化相关的沟通渠道，通过它可以让难以接触的人群参与到艾滋病预防干预中来。本文描述了在一个受欢迎的社交网站 MySpace 上进行形成性研究的过程，旨在让有色人种青年参与到互联网干预项目的方案内容和形式的设计中来。我们发现，异步焦点小组非常适合接触难以接触的人群。同步小组允许最大程度的参与和方便的转录以供分析。作者发现，使用社交网站进行形成性研究有助于指导针对有色人种青年的社交网络干预措施的开发。研究人员需要灵活地调整他们的研究方法和干预措施，以适应在线社交网络的环境，从而最有效地接触难以接触的人群。
