Centre for Health Initiatives, University of Wollongong, Wollongong, Australia.
Drug Alcohol Rev. 2009 May;28(3):230-4. doi: 10.1111/j.1465-3362.2008.00020.x.
In response to increasing concerns about excessive drinking among young people the Australian alcohol industry announced that it will introduce more visible standard drink labels. This study sought to examine whether young people use this information in a way that decreases, or increases, alcohol-related harms.
Six focus groups with students enrolled in an undergraduate university course in a large regional city in New South Wales, recruited by direct approach on the university grounds and via an online message posted on the university bulletin board.
The majority of the participants reported that they are aware of the existence of standard drink labelling; notice standard drink labels; and take these into account when choosing what to purchase. However, this was predominantly to help them choose the strongest drinks for the lowest cost.
This study provides initial evidence to support the view that standard drink labelling, in isolation of other modifications to product packaging and marketing, is likely to serve to further increase heavy drinking among young people.
为了回应人们对年轻人饮酒过量的日益关注，澳大利亚酒精行业宣布将推出更显眼的标准饮品标签。本研究旨在探讨年轻人是否会以减少或增加与酒精相关伤害的方式来利用这些信息。
在新南威尔士州一个大型地区城市的大学课程中，通过在大学校园直接接触和在大学布告栏上发布在线消息，招募了六名参加本科课程的学生进行焦点小组讨论。
大多数参与者报告说，他们知道标准饮品标签的存在；注意到标准饮品标签；并在选择购买什么时考虑这些标签。然而，这主要是为了帮助他们选择最便宜的最强劲的饮料。
本研究初步提供了证据支持以下观点，即标准饮品标签，在不考虑产品包装和营销的其他修改的情况下，可能会进一步增加年轻人的豪饮行为。
