University of Erfurt, Germany.
Euro Surveill. 2011 Apr 28;16(17):19849.
This paper provides a psychological perspective on the possible effect of the Internet on the decision against vaccination. The reported importance of the Internet in health decisions is still low, but rising; especially the amount of interactive use of the Internet is increasing, e.g. due to the use of social media. It is argued that the fact that individuals do not report the Internet to be an important source of information does not necessarily mean that the information obtained in their Internet searches is not influential in their decisions. Evidence is summarised here regarding the (anti-)vaccination information on the Internet, and its influence on risk perceptions and on vaccination intentions and behaviour in relation to the encoded information. The conclusion suggests that scholars should strive to explain the underlying processes and potential mediators of vaccination decisions to increase the effectiveness of health communication. In reference to a definition of evidence-based medicine, a great future challenge lies in evidence-based public health communication based on interdisciplinary research involving public health, medical research, communication science and psychology.
本文从心理学角度探讨了互联网可能对疫苗接种决策产生的影响。尽管互联网在健康决策中的重要性仍较低，但呈上升趋势；尤其是互联网的互动使用量在增加，例如社交媒体的使用。有人认为，个人认为互联网不是重要信息来源并不一定意味着他们在互联网搜索中获得的信息对其决策没有影响。本文总结了互联网上与（反）疫苗接种相关的信息，以及这些信息对风险认知以及与编码信息相关的疫苗接种意愿和行为的影响。结论表明，学者们应努力解释疫苗接种决策的潜在过程和中介因素，以提高健康传播的效果。根据循证医学的定义，未来的一个巨大挑战在于，基于涉及公共卫生、医学研究、传播科学和心理学的跨学科研究的循证公共卫生传播。
