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并引导我们（不要）入诱惑……？有说服力的技术和沟通的伦理。

And lead us (not) into persuasion…? Persuasive technology and the ethics of communication.

机构信息

Ethics of Technology, School of Innovation Sciences, Eindhoven University of Technology, 5600 MB, Eindhoven, The Netherlands.

出版信息

Sci Eng Ethics. 2012 Dec;18(4):633-50. doi: 10.1007/s11948-011-9278-y. Epub 2011 May 5.

DOI:10.1007/s11948-011-9278-y
PMID:21544700
原文链接:https://pmc.ncbi.nlm.nih.gov/articles/PMC3513602/
Abstract

The paper develops ethical guidelines for the development and usage of persuasive technologies (PT) that can be derived from applying discourse ethics to this type of technologies. The application of discourse ethics is of particular interest for PT, since 'persuasion' refers to an act of communication that might be interpreted as holding the middle between 'manipulation' and 'convincing'. One can distinguish two elements of discourse ethics that prove fruitful when applied to PT: the analysis of the inherent normativity of acts of communication ('speech acts') and the Habermasian distinction between 'communicative' and 'strategic rationality' and their broader societal interpretation. This essay investigates what consequences can be drawn if one applies these two elements of discourse ethics to PT.

摘要

本文为发展和使用说服性技术（PT）制定了伦理准则，这些准则可以通过将话语伦理应用于这类技术来推导得出。话语伦理的应用对于 PT 特别有意义，因为“说服”是指一种可能被解释为处于“操纵”和“说服”之间的沟通行为。在应用于 PT 时，可以区分出话语伦理的两个要素，这两个要素在应用于 PT 时非常有效：沟通行为（“言语行为”）内在规范性的分析，以及哈贝马斯对“交往理性”和“策略理性”的区分及其更广泛的社会解释。本文探讨了将话语伦理的这两个要素应用于 PT 会产生哪些后果。