Babaskin D V
Vopr Kurortol Fizioter Lech Fiz Kult. 2011 Mar-Apr(2):42-6.
Successful introduction of modern technologies into the national health care systems strongly depends on the current pharmaceutical market situation. The present article is focused on the peculiarities of marketing research with special reference to physiotherapeutic services and commodities. Analysis of the structure and sequence of marketing research processes is described along with the methods applied for the purpose including their support by the use of Internet resources and technologies.
将现代技术成功引入国家医疗保健系统在很大程度上取决于当前的药品市场形势。本文重点关注营销研究的特点，特别是物理治疗服务和商品方面。文中描述了营销研究过程的结构和顺序分析，以及为此目的所采用的方法，包括利用互联网资源和技术对其的支持。
