Keenan Andrea C, Antrim Robert F, Powell Terri
The Dow Chemical Company, 727 Norristown Rd, Spring House PA 19477, USA.
J Cosmet Sci. 2011 Mar-Apr;62(2):149-60.
The ethnic hair care market is large and diverse, with many unmet needs, especially when the definition of ethnic varies as much as the hair does. By examining the variety of hair care raw materials now available, we designed hair styling formulations for targeted benefits such as anti-frizz, conditioning, style control, humidity resistance, UV protection and color loss protection. We have characterized three distinctive hair styling formulations targeted to specific multicultural needs. This has been completed by using standard personal care laboratory evaluations including the Diastron Limited (TM)Miniature Tensile Tester for stiffness, the Bossa Nova Technologies (TM) Shine Instrument, high-humidity curl control, UV exposure, and expert panel evaluations; the results were substantiated using current state-of-the-art analytical tools, including atomic force microscopy and scanning electron microscopy. Results demonstrate that a varied product portfolio is required for such a diverse market segment. Styling products ranging from alcoholic sprays, leave on styling creams or gels and styling curl activators offer performance attributes that can be utilized on a variety of hair types such as Asian, African, Caucasian and Brazilian.
民族护发市场规模庞大且多样，存在许多未被满足的需求，尤其是当“民族”的定义像头发一样千差万别时。通过研究现有的各类护发原料，我们设计了具有针对性功效的发型产品配方，如抗毛糙、调理、造型控制、防潮、防紫外线和防掉色等。我们已针对特定的多元文化需求，确定了三种独特的发型产品配方。这是通过使用标准的个人护理实验室评估来完成的，包括用于测试硬度的Diastron Limited（商标）微型拉伸测试仪、Bossa Nova Technologies（商标）光泽度仪、高湿度卷发控制、紫外线照射以及专家小组评估；并使用包括原子力显微镜和扫描电子显微镜在内的当前最先进的分析工具来证实结果。结果表明，对于这样一个多样化的市场细分领域，需要有多样化的产品组合。从酒精喷雾、免洗造型乳或凝胶到卷发激活剂等各类造型产品，都具有可用于多种发质（如亚洲发质、非洲发质、白种人发质和巴西发质）的性能特点。
