University of North Carolina, NC, USA.
J Health Psychol. 2011 Nov;16(8):1268-76. doi: 10.1177/1359105311406153. Epub 2011 Jun 6.
Behavioral willingness is conceptualized as a pathway to behavior that is non-deliberative, yet traditional measures require thoughtful deliberation to complete. This study explored non-deliberative measures of alcohol-related willingness to complement recent work on marijuana-related willingness. The study also examined whether adverts from a field-tested drug and alcohol prevention campaign may have operated by influencing alcohol-related willingness. Participants viewed campaign adverts or consumer adverts (control). Outcomes were reaction times to make speeded judgments about whether one would engage in risky alcohol-related behaviors. Results showed that campaign advertisements lowered willingness to play drinking games and (for males) to drive while intoxicated.
行为意愿被概念化为一种非深思熟虑的行为途径，但传统的测量方法需要深思熟虑才能完成。本研究探索了非深思熟虑的酒精相关意愿测量方法，以补充最近关于大麻相关意愿的研究。该研究还检验了经过实地测试的毒品和酒精预防运动的广告是否可以通过影响酒精相关意愿来发挥作用。参与者观看了运动广告或消费者广告（对照组）。结果是对是否会参与危险的酒精相关行为做出快速判断的反应时间。结果表明，运动广告降低了玩饮酒游戏的意愿（对于男性而言）以及醉酒驾车的意愿。
