Svilicić Niksa
Coll Antropol. 2011 Mar;35(1):187-92.
Visual recording of communication processes between communities or individuals by means of filming of photographing is of significant importance in anthropology, as it documents on site the specific features of various social communities in their encounter with the researcher. In terms of film industry, it is a sort of ethno-documentary pursuing originality and objectivity in recording the given subject, thus fulfilling the research mission. However, the potential of visual anthropology significantly exceeds the mere audiovisual recording of ethnologic realities. Modern methods of analysing and evaluating the role of visual anthropology suggest that it is a technical research service aimed at documenting the status quo. If the direction of proactive approach were taken, then the term ,visual anthropology' could be changed to ,anthropology of the visual,. This apparently cosmetic change of name is actually significantly more accurate, suggesting the denoted proactive swift in perceiving visual anthropology, where visual methods are employed to ,provoke< the reaction of an individual or of the community. In this way the "anthropology of the visual, is promoted to a new scientific sub-anthropological discipline.
通过拍摄对社区或个人之间的交流过程进行视觉记录，在人类学中具有重要意义，因为它能在实地记录不同社会群体与研究者接触时的具体特征。就电影行业而言，这是一种在记录特定主题时追求原创性和客观性的民族志纪录片，从而完成研究任务。然而，视觉人类学的潜力远远超过对民族学现实的单纯视听记录。现代分析和评估视觉人类学作用的方法表明，它是一种旨在记录现状的技术研究服务。如果采取积极主动的方法，那么“视觉人类学”这个术语可以改为“视觉的人类学”。这种表面上名称的细微变化实际上更为准确，表明在理解视觉人类学方面有明显的积极转变，即运用视觉方法来“激发”个人或社区的反应。通过这种方式，“视觉的人类学”被提升为一门新的科学分支学科。
