Twitter 是戒烟者吗？对 Twitter 戒烟社交网络的分析。
Twitter=quitter? An analysis of Twitter quit smoking social networks.
机构信息
Department of Psychiatry, University of California San Francisco, San Francisco, CA 94143-0984, USA.
出版信息
Tob Control. 2012 Jul;21(4):447-9. doi: 10.1136/tc.2010.042507. Epub 2011 Jul 5.
OBJECTIVE
Widely popular, Twitter, a free social networking and micro-blogging service, offers potential for health promotion. This study examined the activity of Twitter quit smoking social network accounts.
DESIGN
A cross-sectional analysis identified 153 activated Twitter quit smoking accounts dating back to 2007 and examined recent account activity for the month of August 2010.
RESULTS
The accounts had a median of 155 followers and 82 total tweets per account; 49% of accounts had >100 tweets. Posted content was largely inconsistent with clinical guidelines; 48% linked to commercial sites for quitting smoking and 43% had tweets on e-cigarettes. In August 2010, 81 of the accounts (53%) were still active.
CONCLUSIONS
Though popular for building quit smoking social networks, many of the Twitter accounts were no longer active, and tweet content was largely inconsistent with clinical guidelines. Future research is needed to examine the effectiveness of Twitter for supporting smoking cessation.
目的
Twitter 是一款广受欢迎的免费社交网络和微博服务工具，具有促进健康的潜力。本研究调查了 Twitter 戒烟社交网络账号的活动情况。
设计
采用横断面分析方法，确定了自 2007 年以来 153 个活跃的 Twitter 戒烟账户，并对 2010 年 8 月的最近账户活动进行了研究。
结果
这些账户的平均关注者为 155 人，每条账户共发布了 82 条推文；49%的账户拥有超过 100 条推文。发布的内容与临床指南大多不一致；48%的链接指向戒烟的商业网站，43%的推文与电子烟有关。2010 年 8 月，有 81 个（53%）账户仍然活跃。
结论
尽管 Twitter 构建戒烟社交网络很受欢迎，但许多 Twitter 账户已不再活跃，且推文内容与临床指南大多不一致。需要进一步研究来检验 Twitter 在支持戒烟方面的有效性。
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