Taylor Laramie D, Setters Tiffany
Communication Department, University of California, Davis, One Shields Avenue, Davis, CA 95616 USA.
Sex Roles. 2011 Jul;65(1-2):35-46. doi: 10.1007/s11199-011-9960-1. Epub 2011 Mar 30.
The impact of exposure to media representations of aggressive, attractive, female protagonists on audiences' gender role expectations for women was explored through a laboratory experiment with 122 undergraduates from a large university on the west coast of the United States. Participants viewed a segment of a major Hollywood motion picture that featured a female protagonist who was either highly attractive or less attractive and either highly aggressive or not aggressive. Viewing clips featuring a female protagonist who was both aggressive and stereotypically attractive led to greater endorsement of stereotypically feminine and stereotypically masculine gender role expectations for women. The effect on endorsement of stereotypically masculine expectations was partially mediated by the perception that the protagonist was a good role model for women. Although women endorsed both feminine and masculine gender role expectations for women more strongly than men, the effects of exposure to aggressive, attractive, female protagonists were similar for both male and female participants. Results are discussed in terms of gender stereotype activation and superwoman expectations for women.
通过对美国西海岸一所大型大学的122名本科生进行实验室实验，探讨了接触具有攻击性、有吸引力的女性主角的媒体形象对观众对女性性别角色期望的影响。参与者观看了一部主要好莱坞电影的片段，其中女性主角要么极具吸引力，要么吸引力较低，要么极具攻击性，要么没有攻击性。观看具有攻击性且符合传统魅力形象的女性主角的片段，会导致对女性传统女性化和传统男性化性别角色期望的更大认同。对传统男性化期望认同的影响部分是由认为主角是女性的好榜样这一认知所介导的。尽管女性比男性更强烈地认同对女性的女性化和男性化性别角色期望，但接触具有攻击性、有吸引力的女性主角对男性和女性参与者的影响是相似的。研究结果从性别刻板印象激活和对女性的“女超人”期望的角度进行了讨论。
