当前制药行业的趋势——案例研究方法。

Current trends in the pharmaceutical industry--a case study approach.

机构信息

Societatea Academica din Romania, 61 Mihai Eminescu, RO-020071 Bucharest, Romania.

出版信息

Eur J Pharm Sci. 2011 Oct 9;44(3):437-40. doi: 10.1016/j.ejps.2011.07.008. Epub 2011 Jul 18.

DOI:10.1016/j.ejps.2011.07.008

Abstract

This commentary offers an overview of some current trends of the pharmaceutical industry drawing on examples taken from the analysis of four companies (Pfizer, Merck, Novo Nordisk, Crucell). The very brief analysis looks at diversification paths, pipeline management strategies, generic competition as well as corporate social responsibility policies.

摘要

本评论以辉瑞（Pfizer）、默克（Merck）、诺和诺德（Novo Nordisk）和库塞尔（Crucell）这四家公司为例，概述了制药行业的一些当前趋势。简要分析了多元化途径、产品线管理策略、仿制药竞争以及企业社会责任政策。