Institute of Psychology, Economic and Social Psychology Unit, Georg-August-University Goettingen,
J Appl Psychol. 2012 Jan;97(1):16-32. doi: 10.1037/a0024739. Epub 2011 Jul 25.
Escalation of commitment denotes decision makers' increased reinvestment of resources in a losing course of action. Despite the relevance of this topic, little is known about how information is processed in escalation situations, that is, whether decision makers who receive negative outcome feedback on their initial decision search for and/or process information biasedly and whether these biases contribute to escalating commitment. Contrary to a widely cited study by E. J. Conlon and J. M. Parks (1987), in 3 experiments, the authors found that biases do not occur on the level of information search. Neither in a direct replication and extension of the original study with largely increased test power (Experiment 1) nor under methodologically improved conditions (Experiments 2 and 3) did decision makers responsible for failure differ from nonresponsible decision makers with regards to information search, and no selective search for information supporting the initial decision or voting for further reinvestment was observed. However, Experiments 3 and 4 show that the evaluation of the previously sought information is biased among participants who were responsible for initiating the course of action. Mediation analyses show that this evaluation bias in favor of reinvestment partially mediated the responsibility effect on escalation of commitment.
承诺升级是指决策者在失败的行动过程中增加对资源的再投入。尽管这个话题很重要,但人们对决策者在升级情况下如何处理信息知之甚少,也就是说,对于最初决策的负面结果反馈,决策者是否会有选择地搜索和/或处理信息,以及这些偏差是否会导致承诺升级。与 E. J. Conlon 和 J. M. Parks(1987)的一项广泛引用的研究相反,作者在 3 项实验中发现,信息搜索层面不存在偏差。无论是在直接复制和扩展原始研究(实验 1)并大大增加测试能力的情况下,还是在方法上改进的条件下(实验 2 和 3),对失败负责的决策者与非负责的决策者在信息搜索方面没有差异,也没有观察到有选择地搜索支持初始决策或投票进一步投资的信息。然而,实验 3 和 4 表明,在负责发起行动的参与者中,对先前搜索到的信息的评估存在偏差。中介分析表明,这种有利于再投资的评估偏差部分中介了对承诺升级的责任效应。