Journalism, Information and Media Studies Group, University of Technology, New South Wales, Australia.
Aust N Z J Public Health. 2011 Aug;35(4):325-30. doi: 10.1111/j.1753-6405.2011.00726.x.
This study aimed to analyse the contribution of Australian print news coverage to the public profile of sweet, non-alcoholic beverages. News media portrayal of health contributes to individuals' decision-making. The focus on sugar-sweetened beverages reflects their contribution to excessive energy intake.
One year's coverage of sweet, non-alcoholic beverages by major Australian newspapers was analysed using content and frame analysis. Research questions addressed which sweet drinks are most prominently covered, what makes sweet drinks newsworthy and how are the health aspects of sweet drinks framed?
Fruit juice was the most widely covered sweet drink, closely followed by carbonated, sugar-sweetened soft drinks. Overall coverage was positively oriented towards sweet drinks, with fruit juice primarily portrayed as having health benefits. Some coverage mentioned risks of sweet drinks, such as obesity, tooth decay, metabolic syndrome and heart attack.
Sweet drinks often enjoy positive coverage, with their health benefits and harms central to their ability to attract journalists' attention. However, the mix of coverage may be contributing to consumer confusion about whether it is safe and/or healthy to consume sweet non-alcoholic drinks.
Framing of sweet drinks as healthy may undermine efforts to encourage individuals to avoid excess consumption of energy-dense drinks which offer few or minimal health benefits.
本研究旨在分析澳大利亚平面新闻报道对甜味无酒精饮料公众形象的贡献。新闻媒体对健康的描述有助于个人做出决策。对含糖饮料的关注反映了它们对过量能量摄入的贡献。
使用内容分析和框架分析对主要澳大利亚报纸对甜味无酒精饮料的为期一年的报道进行了分析。研究问题涉及哪些甜味饮料最受关注、哪些使甜味饮料具有新闻价值以及甜味饮料的健康方面是如何被框定的。
果汁是最广泛报道的甜味饮料，紧随其后的是碳酸、含糖软饮料。总体报道对甜味饮料持积极态度，果汁主要被描绘为具有健康益处。一些报道提到了甜味饮料的风险，如肥胖、龋齿、代谢综合征和心脏病发作。
甜味饮料经常受到积极的报道，其健康益处和危害是吸引记者关注的核心。然而，报道的组合可能导致消费者对饮用甜味无酒精饮料是否安全和/或健康感到困惑。
将甜味饮料框定为健康可能会破坏鼓励个人避免过度消费能量密集型饮料的努力，这些饮料几乎没有或没有带来任何健康益处。
