Guéguen Nicolas, Jacob Celine
Université de Bretagne-Sud, IUT de Vannes, Département TC, Vannes, France.
J Cosmet Sci. 2011 May-Jun;62(3):283-90.
Several studies have found that cosmetics improve female facial attractiveness when judgments are made based on photographs. However, these studies were conducted only in the laboratory, while field studies are scarce in the literature. In fact, only one study has tested the effect of cosmetics on behavior. In this study the effect of cosmetics on tipping behavior and the link between behavior and judgment on the physical attractiveness of waitresses wearing or not wearing cosmetics were tested. A female waitress with or without makeup was instructed to act in her usual way with her patrons. Results showed that the makeup condition was associated with a significant increase in the tipping behavior of male customers. It was also found that the effect of makeup on tipping behavior was mediated by the perception of the physical attractiveness of the waitress, but only when considering male customers.
多项研究发现，当基于照片进行判断时，化妆品能提升女性面部吸引力。然而，这些研究仅在实验室中进行，而文献中的实地研究却很稀少。事实上，仅有一项研究测试了化妆品对行为的影响。在这项研究中，测试了化妆品对小费行为的影响，以及化妆或不化妆的女服务员的行为与对其外表吸引力的判断之间的联系。一名化了妆或没化妆的女服务员被要求以她平常的方式与顾客互动。结果显示，化妆的情况与男性顾客给小费行为的显著增加有关。研究还发现，化妆品对小费行为的影响是通过对女服务员外表吸引力的感知来介导的，但仅在考虑男性顾客时如此。
