Probst Lorenz, Aigelsperger Lisa, Hauser Michael
Centre for Development Research, BOKU-University of Natural Resources and Applied Life Sciences, Vienna, Austria.
Ecol Food Nutr. 2010 May-Jun;49(3):228-45. doi: 10.1080/03670241003766055.
Considering the inappropriate use of synthetic pesticides on vegetables in West Africa, the rationale behind this research was to assess the extent to which consumers can function as demanders of risk reduced vegetables and hence act as innovators towards vegetable safety. Using the cases of Kumasi and Accra in Ghana, the study examined possible consumer responses to product certification that communicates freedom from pesticides (e.g., organic certification). Generally, search attributes such as the fresh and healthy appearance of a vegetable were found to be central to consumer choice. While consumers stress the importance of health value, they are mostly unaware of agro-chemical risks related to vegetable consumption.
考虑到西非蔬菜上合成农药的不当使用，本研究的目的是评估消费者在多大程度上能够成为低风险蔬菜的需求者，从而成为蔬菜安全方面的创新者。该研究以加纳的库马西和阿克拉为例，考察了消费者对传达无农药信息的产品认证（如有机认证）可能产生的反应。一般来说，诸如蔬菜新鲜健康的外观等搜寻属性被发现是消费者选择的核心。虽然消费者强调健康价值的重要性，但他们大多没有意识到与蔬菜消费相关的农用化学品风险。
