J Health Psychol. 1996 Jul;1(3):261-77. doi: 10.1177/135910539600100302.
This article presents a health lifestyle audience segmentation analysis based primarily on social cognitive theory. Two linked mail surveys were conducted among a representative group of US adults (N = 2967). Segmentation variables included data on five health behaviors (smoking, alcohol consumption, physical activity, nutrition and weight control), internal personal and social/ environmental variables associated with each of the health behaviors, as well as health value, sensation- seeking, life satisfaction and age. K-means classification analysis was employed; seven health lifestyles were identified. The majority of the health lifestyles are reliable, and as a whole, all demonstrate both discriminative, construct and predictive validity. The health-lifestyle audience segments are briefly profiled, and an argument is made that health- lifestyle segmentation, more than demographic or behavioral segmentation alone, can advance the goals of public health communication.
本文主要基于社会认知理论，对健康生活方式受众进行了细分分析。对一组具有代表性的美国成年人（N=2967）进行了两次连锁邮件调查。细分变量包括五种健康行为（吸烟、饮酒、身体活动、营养和体重控制）的数据，以及与每种健康行为相关的内部个人和社会/环境变量，以及健康价值观、感觉寻求、生活满意度和年龄。采用 K-均值分类分析；确定了七种健康生活方式。大多数健康生活方式都是可靠的，总的来说，所有的生活方式都表现出了区分性、结构性和预测性的有效性。简要介绍了健康生活方式受众群体，并提出健康生活方式细分，比人口统计学或行为细分更能推进公共卫生传播的目标。
