Harvard University Graduate School of Education.
J Health Psychol. 1996 Jul;1(3):297-306. doi: 10.1177/135910539600100304.
This article examines how teenagers perceive a show that is both educational and entertaining. In classrooms, 970 students viewed and evaluated one of two videos of a commercial television program featuring an anti-alcohol message. Overall, the sample assessed the programs favorably, finding the messages interesting, credible and understandable. Firsthand experience with alcohol predicted variations in the perception of an anti-alcohol message, while contact with others who use alcohol did not. Regression analysis showed personal experience with alcohol had a strong relationship to interest, a modest relationship to credibility, but no significant relationship to knowledge. In contrast, social contact with those who use alcohol often (i.e. knowing friends and family members who drink) was not significantly associated with the perceptions of an alcohol message on television. Such results suggest that those creating and using mass-media health messages effectively must be aware of the actual firsthand experiences of their audiences.
本文探讨了青少年如何看待兼具教育性和娱乐性的节目。在课堂上，970 名学生观看并评价了两个带有反酗酒信息的商业电视节目的视频片段。总体而言，样本对这些节目评价较好，他们认为这些信息有趣、可信且易懂。对酒精的亲身经历预测了对反酗酒信息的看法的变化，而与使用酒精的其他人的接触并没有。回归分析表明，个人的酒精经历与兴趣有很强的关系，与可信度有适度的关系，但与知识没有显著关系。相比之下，与那些经常饮酒的人（即认识饮酒的朋友和家人）的社交接触与对电视上的酒精信息的看法没有显著关联。这些结果表明，那些制作和使用大众媒体健康信息的人必须意识到他们的受众的实际亲身经历。
