How sweet it is to be loved by you: the role of perceived regard in the terror management of close relationships.

Drawing from terror management theory, the present research examined whether people turn to close relationships to manage the awareness of mortality because they serve as a source of perceived regard. Studies 1 and 2 demonstrated that mortality salience (MS) leads people to exaggerate how positively their romantic partners see them and demonstrated that people are more committed to their partners to the extent that their romantic partners serve as a source of perceived regard after MS (Study 3). Study 4 revealed that activating thoughts of perceived regard from a partner in response to MS reduced death-thought accessibility. Studies 5 and 6 demonstrated that MS led high relationship contingent self-esteem individuals to exaggerate perceived regard from a partner, and this heightened regard led to greater commitment to one's partner. Study 7 examined attachment style differences and found that after MS, anxious individuals exaggerated how positively their parents see them, whereas secure individuals exaggerated how positively their romantic partners see them. Together, the present results suggest that perceptions of regard play an important role in why people pursue close relationships in the face of existential concerns.