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[专科医疗实践的市场与竞争定位:通过战略生产力规划实现竞争优势]

[Market and competitive positioning of specialized practices: competitive advantages through strategic productivity planning].

作者信息

Räwer Henrik, Braun von Reinersdorff A, Ochotta T, Rasche C

机构信息

Health Care Management Institute (HCMI), c/o Fr. A. Lehrbach-Bleher, EBS Universität für Wirtschaft und Recht, Hauptstraße 31, 65375 Oestrich-Winkel, Deutschland.

出版信息

Urologe A. 2011 Dec;50(12):1550-9. doi: 10.1007/s00120-011-2745-x.

DOI:10.1007/s00120-011-2745-x
PMID:22159701
Abstract

The provision of outpatient services will be confronted by increased market concentration. Under these circumstances, individual medical practices are predicted to have a minimal chance for survival since by nature the specialized physician can only accommodate the considerably heterogeneous needs of the patients up to justifiable limits. Due to patients' higher rate of mobility in the elective process, specialty physicians in rural areas are obliged to transform their practices into professional service enterprises. While hospitals are attempting to combat a continuing economization of the health care sector, in part by applying aggressive leadership and management methods, an increasing polarization can be noted in the outpatient setting. Also in the field of urology, patients consider themselves medical treatment clients who are unwilling to be relegated to cases of the often criticized"5-minute medicine."

摘要

门诊服务的提供将面临市场集中度提高的问题。在这种情况下,个体医疗业务预计生存机会极小,因为从本质上讲,专科医生只能在合理范围内满足患者差异极大的需求。由于患者在选择过程中的流动性较高,农村地区的专科医生不得不将他们的业务转变为专业服务企业。医院一方面试图通过采用积极的领导和管理方法来应对医疗保健部门持续的节约成本问题,另一方面在门诊环境中可以注意到日益加剧的两极分化。同样在泌尿外科领域,患者将自己视为医疗客户,不愿意沦为常被批评的“五分钟诊疗”案例。

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本文引用的文献

1
What is value in health care?医疗保健中的价值是什么?
N Engl J Med. 2010 Dec 23;363(26):2477-81. doi: 10.1056/NEJMp1011024. Epub 2010 Dec 8.
2
Managing the care of health and the cure of disease--Part II: Integration.管理健康照护与疾病治疗——第二部分:整合
Health Care Manage Rev. 2001 Winter;26(1):70-84; discussion 87-9. doi: 10.1097/00004010-200101000-00007.
3
Managing the care of health and the cure of disease--Part I: Differentiation.管理健康照护与疾病治疗——第一部分:区分
Health Care Manage Rev. 2001 Winter;26(1):56-69; discussion 87-9. doi: 10.1097/00004010-200101000-00006.
4
Will disruptive innovations cure health care?颠覆性创新能治愈医疗保健行业吗?
Harv Bus Rev. 2000 Sep-Oct;78(5):102-12, 199.
5
Management challenges and markets.管理挑战与市场
Int J Health Plann Manage. 1994 Jan-Mar;9(1):25-38. doi: 10.1002/hpm.4740090104.