Institute of Applied Physical Activity and Health Research, School of Exercise Science, Physical and Health Education, University of Victoria, Victoria, BC, Canada.
Health Policy. 2012 Mar;104(3):279-87. doi: 10.1016/j.healthpol.2011.11.014. Epub 2011 Dec 20.
To explore industry perspectives on the transition to healthier food and beverage sales in publicly funded recreation facilities and specifically (a) the awareness of the BC provincial Guidelines and implementation supports; (b) challenges encountered in the transition to healthier products; and (c) thoughts on future trends and opportunities in the snack and beverage business.
We used a qualitative research design (semi-structured interviews) with thematic analysis to explore the data collected.
Overall, the industry was aware of the BC Guidelines and philosophically supported the transition to healthier choices in public recreation facilities. Main challenges in implementing the Guidelines were the: (1) perceived limitations of the Guidelines; (2) issues stocking healthy products; (3) competition in food sales environments; and (4) negative impact on profits. Interviewees believed that consumer choice is increasingly influenced by environmental and health priorities and that adapting to these trends would be important for future business success.
The food and beverage industry needs time, resources and expertise to adapt their business model and to find new palatable products that meet healthy Guidelines. Strategies that strengthen accountability, provide opportunities for economic development and enhance private-public sector communication will help industry partners support implementation of nutrition policies.
探讨业内人士对公共娱乐设施中更健康的食品和饮料销售的看法，特别是：(a) 对卑诗省指南和实施支持的认识；(b) 在向更健康产品过渡中遇到的挑战；以及 (c) 对零食和饮料业务未来趋势和机遇的看法。
我们采用了定性研究设计（半结构化访谈）和主题分析来探讨收集到的数据。
总体而言，该行业了解卑诗省指南，并在理念上支持在公共娱乐设施中向更健康的选择过渡。实施指南的主要挑战是：(1) 指南的局限性；(2) 库存健康产品的问题；(3) 食品销售环境中的竞争；以及 (4) 对利润的负面影响。受访者认为，消费者的选择越来越受到环境和健康优先事项的影响，适应这些趋势对未来的业务成功至关重要。
食品和饮料行业需要时间、资源和专业知识来调整其商业模式，并找到符合健康指南的新可口产品。加强问责制、提供经济发展机会和加强公私部门沟通的战略将有助于行业合作伙伴支持营养政策的实施。
