Marciano Hadas, Yeshurun Yaffa
Psychology Department, University of Haifa, Mount Carmel, Haifa 31905, Israel.
Work. 2012;41 Suppl 1:3181-8. doi: 10.3233/WOR-2012-0580-3181.
A broadened version of the perceptual load model was utilized to explore systematically the influence of four variables on driver's behavior: a. levels of load on the road; b. levels of load at the sides of the road; c. event's initial location (on the road vs. at the sides of the road); and d. the presence and size of advertizing billboards. 18 participants participated in two experimental sessions in a driving simulator. One of the sessions contained advertizing billboards and the other session did not. The results indicated that billboards can have a considerable effect on various aspects of driving like the time required responding to a potentially dangerous event or simply the number of accidents occurring during driving, but importantly the effect of billboards on driving was modulated by the levels of perceptual load.
采用感知负荷模型的扩展版本，系统地探究了四个变量对驾驶员行为的影响：a. 道路上的负荷水平；b. 道路两侧的负荷水平；c. 事件的初始位置（在道路上还是在道路两侧）；d. 广告广告牌的存在与否及其大小。18名参与者在驾驶模拟器中参加了两个实验环节。其中一个环节有广告广告牌，另一个环节没有。结果表明，广告牌会对驾驶的各个方面产生相当大的影响，比如对潜在危险事件做出反应所需的时间，或者仅仅是驾驶过程中发生事故的数量，但重要的是，广告牌对驾驶的影响会受到感知负荷水平的调节。
