Accident Research Centre, Monash University, Victoria 3800, Australia.
Appl Ergon. 2011 May;42(4):619-26. doi: 10.1016/j.apergo.2010.08.013. Epub 2010 Sep 22.
There is currently a great deal of interest in the problem of driver distraction. Most research focuses on distractions from inside the vehicle, but drivers can also be distracted by objects outside the vehicle. Major roads are increasingly becoming sites for advertising billboards, and there is little research on the potential effects of this advertising on driving performance. The driving simulator experiment presented here examines the effects of billboards on drivers, including older and inexperienced drivers who may be more vulnerable to distractions. The presence of billboards changed drivers' patterns of visual attention, increased the amount of time needed for drivers to respond to road signs, and increased the number of errors in this driving task.
目前，驾驶员注意力分散问题引起了极大的关注。大多数研究都集中在车内干扰上，但驾驶员也可能会被车外的物体分散注意力。主要道路上的广告广告牌越来越多，但关于这种广告对驾驶性能的潜在影响的研究却很少。这里提出的驾驶模拟器实验研究了广告牌对驾驶员的影响，包括可能更容易受到干扰的老年和缺乏经验的驾驶员。广告牌的存在改变了驾驶员的视觉注意力模式，增加了驾驶员对道路标志做出反应所需的时间，并增加了这项驾驶任务的错误数量。
