Direct-to-Consumer Pharmaceutical Advertising: Therapeutic or Toxic?
作者信息
Ventola C Lee
出版信息
P T. 2011 Oct;36(10):669-84.
Abstract
摘要
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本文引用的文献
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Opinion: the case for advertising pharmaceuticals direct to consumers.观点：药品直接面向消费者做广告的理由。
Future Med Chem. 2009 Jul;1(4):587-92. doi: 10.4155/fmc.09.58.
2
Direct-to-consumer advertising of prescription medicines: a counter argument.直接面向消费者的处方药广告：反论。
Future Med Chem. 2009 Dec;1(9):1555-60. doi: 10.4155/fmc.09.136.
3
Direct-to-consumer advertising with interactive internet media: global regulation and public health issues.通过交互式互联网媒体进行的直接面向消费者的广告：全球监管与公共卫生问题
JAMA. 2011 Feb 23;305(8):824-5. doi: 10.1001/jama.2011.203.
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Pharmaceutical marketing and the new social media.药品营销与新社交媒体
N Engl J Med. 2010 Nov 25;363(22):2087-9. doi: 10.1056/NEJMp1004986.
5
Who are the opinion leaders? The physicians, pharmacists, patients, and direct-to-consumer prescription drug advertising.意见领袖是谁？医生、药剂师、患者和直接面向消费者的处方药广告。
J Health Commun. 2010 Sep;15(6):629-55. doi: 10.1080/10810730.2010.499594.
6
Hidden in plain sight marketing prescription drugs to consumers in the twentieth century.在 20 世纪，将处方药直接推向消费者的“显在营销”。
Am J Public Health. 2010 May;100(5):793-803. doi: 10.2105/AJPH.2009.181255. Epub 2010 Mar 18.
7
Big bad pharma: an ethical analysis of physician-directed and consumer-directed marketing tactics.大型不良制药公司：对医生主导和消费者主导营销策略的伦理分析
Albany Law Rev. 2009 Sep;73(1):243-82.
8
FDA weighs limits for online ads.美国食品药品监督管理局权衡网络广告的限制措施。
JAMA. 2010 Jan 27;303(4):311-3. doi: 10.1001/jama.2009.1961.
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Drug ads move online, creating a web of regulatory challenges.药品广告转战网络，引发了一系列监管难题。
Nat Med. 2010 Jan;16(1):22. doi: 10.1038/nm0110-22.
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