School of Psychology, University of Queensland, St Lucia, Australia.
Br J Soc Psychol. 2012 Dec;51(4):762-71. doi: 10.1111/j.2044-8309.2012.02095.x. Epub 2012 Feb 20.
Can a moral norm be manipulated and if so, how does a manipulated moral norm interact with a descriptive norm to impact on behavioural intentions? The present research addressed these questions in three studies. Study 1a and 1b demonstrated the validity of a manipulation designed to activate a moral norm for volunteer activity. In Study 2, activating a moral norm for volunteering strengthened intentions to volunteer and inhibited intentions to conform to a descriptive norm. Conceptual and applied implications of activating a moral norm are discussed.
道德规范可以被操纵吗？如果可以，被操纵的道德规范如何与描述性规范相互作用，从而影响行为意图？本研究通过三项研究回答了这些问题。研究 1a 和 1b 证明了一种旨在激活志愿者活动道德规范的操纵的有效性。在研究 2 中，激活志愿服务的道德规范增强了志愿者的意图，并抑制了对描述性规范的遵从意图。讨论了激活道德规范的概念和应用意义。
