Godin Gaston, Conner Mark, Sheeran Paschal
Université Laval, Canada.
Br J Soc Psychol. 2005 Dec;44(Pt 4):497-512. doi: 10.1348/014466604X17452.
This research examined whether intentions aligned with moral norms better predict behaviour compared with intentions aligned with attitudes. Six data sets predicting behaviours in the health domain (smoking, driving over speed limit, applying universal precautions, exercising) were analysed. Moderated regression analysis indicated that participants whose intentions were more aligned with their moral norm were more likely to perform behaviours compared with participants whose intentions were more aligned with their attitude. However, further analysis indicated that this moderation effect was only present when participants construed the behaviour in moral terms. The findings suggest that the theory of planned behaviour should more clearly acknowledge the importance of internalized norms and self-expectations in the development of one's motivation to adopt a given behaviour.
本研究考察了与符合道德规范的意图相比，符合态度的意图是否能更好地预测行为。分析了六个预测健康领域行为（吸烟、超速驾驶、采取通用预防措施、锻炼）的数据集。调节回归分析表明，与意图更符合态度的参与者相比，意图更符合道德规范的参与者更有可能实施行为。然而，进一步分析表明，这种调节效应仅在参与者从道德角度理解行为时才存在。研究结果表明，计划行为理论应更明确地承认内化规范和自我期望在个体采取特定行为动机发展中的重要性。
