Penders Bart, Nelis Annemiek P
Department of Philosophy and Science Studies, Faculty of Science, Radboud University Nijmegen, The Netherlands.
Sci Context. 2011 Dec;24(4):487-515. doi: 10.1017/s0269889711000202.
We expand upon the notion of the "credibility cycle" through a study of credibility engineering by the food industry. Research and development (R&D) as well as marketing contribute to the credibility of the food company Unilever and its claims. Innovation encompasses the development, marketing, and sales of products. These are directed towards three distinct audiences: scientific peers, regulators, and consumers. R&D uses scientific articles to create credit for itself amongst peers and regulators. These articles are used to support health claims on products. However, R&D, regulation, and marketing are not separate realms. A single strategy of credibility engineering connects health claims to a specific public through linking that public to a health issue and a food product.
我们通过对食品行业的可信度工程进行研究，进一步阐述了“可信度循环”的概念。研发以及市场营销对食品公司联合利华及其声明的可信度都有贡献。创新涵盖了产品的开发、营销和销售。这些活动针对三个不同的受众群体：科学界同行、监管机构和消费者。研发利用科学文章在同行和监管机构中为自身创造信誉。这些文章被用于支持产品上的健康声明。然而，研发、监管和营销并非相互独立的领域。一种单一的可信度工程策略通过将特定公众与健康问题及食品产品联系起来，把健康声明与该特定公众联系起来。
