Kuhnigk O, Ramuschkat M, Schreiner J, Schäfer I, Reimer J
Klinik für Psychiatrie und Psychotherapie, Universitätsklinikum Hamburg-Eppendorf, Martinistrasse 52, Hamburg, Germany.
Nervenarzt. 2013 May;84(5):596-602. doi: 10.1007/s00115-011-3451-z.
Physicians increasingly use home pages to call attention to their practice. Based on predefined criteria, this study examines the web presence of psychiatrists and medical psychotherapists in private practice.
All registered psychiatrists and psychotherapists of six northern German states were examined in May 2010 with regards to existence and quality of their web presence. Homepages were evaluated by means of a standardized criteria catalogue with 42 items. Statistical analysis comprised descriptive and analytic approaches (ANOVA, linear models).
The analysis included 956 physicians, 168 of whom (17.6%) had a web presence. More physicians in city states had a web presence as compared to those in states with larger territories. However, there was no difference between eastern and western states. Male as compared to female physicians more often possessed an Internet presence. The average score was 19 (± 5.2) out of 42 items, with practices with more than one physician scoring higher than single physician practices. Websites often contained general information about the practice, medical services and diseases, and rarely online services, professional information about the physician, access for disabled, emergency services and holiday substitution. Legal requirements were not sufficiently considered by more than half of the physicians.
Only a smaller number of psychiatrists and psychotherapists in private practice make use of their own web presence. The quality of information varies. The criteria catalogue used in this study may offer a guideline for development of a good quality Internet presence. A consensus Internet guideline with participation of physician chambers and medical societies would be of use to establish quality standards.
医生越来越多地利用主页来宣传自己的业务。基于预先设定的标准，本研究调查了私人执业精神科医生和医学心理治疗师的网络形象。
2010年5月，对德国北部六个州所有注册的精神科医生和心理治疗师的网络形象存在情况和质量进行了调查。通过一个包含42项内容的标准化标准目录对主页进行评估。统计分析包括描述性和分析性方法（方差分析、线性模型）。
分析纳入了956名医生，其中168名（17.6%）有网络形象。与领土较大的州相比，城市州有网络形象的医生更多。然而，东部和西部州之间没有差异。男性医生比女性医生更常拥有网络形象。42项内容的平均得分是19分（±5.2），有多名医生的诊所得分高于单人执业诊所。网站通常包含有关诊所的一般信息、医疗服务和疾病，很少有在线服务、医生的专业信息、残疾人通道、急救服务和节假日替班信息。超过一半的医生没有充分考虑法律要求。
只有少数私人执业的精神科医生和心理治疗师利用自己的网络形象。信息质量各不相同。本研究中使用的标准目录可为高质量网络形象的发展提供指导。由医师协会和医学协会参与制定的统一网络指南将有助于建立质量标准。
