Brückner A, Klewer J, Zölsmann C
Fakultät Gesundheits- und Pflegewissenschaften, Westsächsische Hochschule Zwickau, Postfach 20 10 37, 08012, Zwickau, Deutschland.
HNO. 2020 Mar;68(3):208-214. doi: 10.1007/s00106-019-00802-2.
The internet plays an important role in the search for health-specific information. So far, only a few studies exist on the user-friendliness of medical websites. This study thus examines the web presence of otorhinolaryngologists in private practice in Bavaria.
All otorhinolaryngologists registered with statutory health insurance in Bavaria were evaluated using a standardized checklist. IBM SPSS version 25 (IBM Corp., Armonk, NY, USA) statistical software was used for the analysis.
Among all otorhinolaryngologists (n = 448), 73.0% (n = 327) had their own functioning website. Only a minority of websites (1.5%) had options to adjust the font size. Regarding functional possibilities of the websites, 18.3% of the physicians offered an online appointment calendar and 3.7% the possibility of feedback. A liability disclaimer was missing on 21.6% of all websites.
The results exhibit an inadequate use of criteria catalogues for web presence. A patient-oriented website configuration could help to improve customer acquisition and satisfaction, which is particularly relevant for cities with a high density of physicians.
互联网在健康相关信息搜索中发挥着重要作用。到目前为止，关于医学网站用户友好性的研究仅有少数。因此，本研究调查了巴伐利亚州私人执业的耳鼻喉科医生的网络形象。
使用标准化清单对所有在巴伐利亚州参加法定医疗保险登记的耳鼻喉科医生进行评估。分析使用IBM SPSS 25版（美国纽约州阿蒙克市IBM公司）统计软件。
在所有耳鼻喉科医生（n = 448）中，73.0%（n = 327）拥有自己的正常运行网站。只有少数网站（1.5%）有调整字体大小的选项。关于网站的功能可能性，18.3%的医生提供在线预约日历，3.7%提供反馈可能性。所有网站中有21.6%缺少责任免责声明。
结果显示网络形象的标准目录使用不足。以患者为导向的网站配置有助于提高客户获取率和满意度，这对于医生密度高的城市尤为重要。
