Bressanelli Maura, Marcantoni Claudio, Orizio Grazia, Gelatti Umberto
Dipartimento di Medicina Sperimentale ed Applicata, Università degli Studi di Brescia.
Ig Sanita Pubbl. 2011 Nov-Dec;67(6):707-19.
The authors evaluated the amount of health-related advertising that appeared in major Italian newspapers and magazines during the months of July 2009 and November 2009. Advertisements related to health (as defined by the World Health Organization) were found to be widely present in the Italian press. Health promotion messages given by health institutions must therefore compete with the above advertisements that deal with health issues usually for purely commercial purposes.
作者评估了2009年7月至2009年11月期间出现在意大利主要报纸和杂志上的与健康相关的广告数量。结果发现，与健康相关的广告（按照世界卫生组织的定义）在意大利媒体中广泛存在。因此，卫生机构发布的健康促进信息必须与上述通常出于纯粹商业目的而涉及健康问题的广告进行竞争。
