苏打和烟草行业的企业社会责任活动：它们有何不同？
Soda and tobacco industry corporate social responsibility campaigns: how do they compare?
机构信息
Berkeley Media Studies Group, Berkeley, California, United States of America.
出版信息
PLoS Med. 2012;9(6):e1001241. doi: 10.1371/journal.pmed.1001241. Epub 2012 Jun 19.
Abstract
In an article that forms part of the series on Big Food, Andrew Cheyne and colleagues compare soda companies' corporate social responsibility (CSR) campaigns - which are designed to bolster the image and popularity of their products and to prevent regulation - with the tobacco industry's CSR campaigning.
摘要
在一篇构成大型食品系列文章的一部分中，安德鲁·切恩（Andrew Cheyne）和同事比较了苏打水公司的企业社会责任（CSR）活动——旨在提升其产品形象和知名度并防止监管——与烟草业的 CSR 活动。
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