Carvalho Denise W, Freire Maria Teresa, Vilar Guilherme
Escola de Comunicação e Artes, Pontifícia Universidade Católica do Paraná, Curitiba, PR, Brasil.
Rev Panam Salud Publica. 2012 May;31(5):435-8. doi: 10.1590/s1020-49892012000500012.
The present paper discusses the sensationalization of violence by the media as a means to increase audience ratings, citing Brazilian cases, as well as the possible roles of the media in promoting or curtailing violence. The theme of violence permeates the patterning of and the various dimensions of society, with emphasis on the media. The debate surrounding this issue assumes that the means of communication, as producers of meaning, can contribute to transform behaviors and social habits based on an approach that values equality, citizenship, freedom, and the safety of individuals. By restricting the importance and emphasis on violence as a topic, the discourse of the media may contribute towards making cultures more egalitarian in their efforts to reduce violence rates.
本文以巴西的案例为例，探讨了媒体将暴力行为耸人听闻化作为提高收视率的一种手段，以及媒体在促进或遏制暴力方面可能发挥的作用。暴力主题渗透于社会的模式和各个层面，其中媒体是重点。围绕这一问题的辩论认为，作为意义生产者的传播手段，基于重视平等、公民身份、自由和个人安全的方法，有助于改变行为和社会习惯。通过限制将暴力作为一个话题的重要性和关注度，媒体的话语可能有助于使文化在降低暴力发生率的努力中更加平等。
