Missouri School of Journalism, University of Missouri-Columbia, Columbia, Missouri 65201, USA.
Cyberpsychol Behav Soc Netw. 2012 Jul;15(7):339-44. doi: 10.1089/cyber.2011.0511.
The purpose of this study was to examine the effects of social cues in self-presentations and the congruence of other-generated comments with the self-presentation in people's evaluations of a profile owner. A 2 (level of social cues: high vs. low) × 2 (congruent vs. incongruent) × 2 (order) × 2 (multiple messages) mixed-subject experiment was conducted with 104 college students. The results showed that a profile owner was perceived less socially attractive when other-generated comments were incongruent with the profile owner's self-presentation. No matter how people package themselves with extravagant self-presentations, it cannot be very successful without validation from others. Interestingly, an interaction effect between congruence and the level of social cues suggested that perceived popularity was low in the incongruent condition regardless of level of social cue. Theoretical and practical implications were also discussed.
本研究旨在考察自我呈现中的社会线索以及他人评论与自我呈现的一致性对个体评价个人资料所有者的影响。通过 104 名大学生参与的 2（社会线索水平：高 vs. 低）×2（一致 vs. 不一致）×2（顺序）×2（多条信息）混合实验，结果表明，当他人评论与个人资料所有者的自我呈现不一致时，个人资料所有者的社交吸引力会降低。无论人们如何用夸张的自我呈现来包装自己，如果得不到他人的认可，都不会很成功。有趣的是，一致性和社会线索水平之间的交互效应表明，无论社会线索水平如何，在不一致的情况下，感知到的受欢迎程度都很低。文章还讨论了理论和实践意义。
