Department of Communication and Culture, Faculty of Arts, University of Calgary, Calgary, Alberta, Canada.
Child Obes. 2012 Jun;8(3):191-4. doi: 10.1089/chi.2012.0013.
The childhood obesity epidemic has prompted a range of regulatory initiatives that seek to reduce the impact of food marketing on children. Policy recommendations by government and public health organizations have suggested regulating the promotion of high-sugar, -fat, and/or -salt foods to children, while the food industry has created voluntary nutrition guidelines to channel child-targeted marketing toward only "better-for-you" products. This article argues that the overarching focus on the nutrient profile of foods (nutritionism) is wrong-headed: The slippage in terms from "better-for-you" foods to "healthy dietary choices" is problematic and also makes it difficult for children to identify the healthy choice. Nutritionism further works to sidestep important questions pertaining to the ethics of food marketing, not to mention the way that marketing foods as fun and entertainment works to encourage overeating in children.
儿童肥胖症的流行促使出台了一系列旨在减少食品营销对儿童影响的监管措施。政府和公共卫生组织的政策建议提出，要对高糖、高脂肪和/或高盐食品的促销进行监管，而食品行业则制定了自愿营养准则，将针对儿童的营销活动引导至“更有益于健康”的产品。本文认为，过分关注食品的营养成分（营养主义）是错误的：从“更有益于健康”的食品到“健康饮食选择”的说法存在问题，也使得儿童难以识别健康选择。营养主义还回避了与食品营销伦理相关的重要问题，更不用说将食品营销为乐趣和娱乐的方式如何助长儿童暴饮暴食。
