Harris Jennifer L, Pomeranz Jennifer L, Lobstein Tim, Brownell Kelly D
Rudd Center for Food Policy and Obesity, Yale University, New Haven, Connecticut 06520-8369, USA.
Annu Rev Public Health. 2009;30:211-25. doi: 10.1146/annurev.publhealth.031308.100304.
Reducing food marketing to children has been proposed as one means for addressing the global crisis of childhood obesity, but significant social, legal, financial, and public perception barriers stand in the way. The scientific literature documents that food marketing to children is (a) massive; (b) expanding in number of venues (product placements, video games, the Internet, cell phones, etc.); (c) composed almost entirely of messages for nutrient-poor, calorie-dense foods; (d) having harmful effects; and (e) increasingly global and hence difficult to regulate by individual countries. The food industry, governmental bodies, and advocacy groups have proposed a variety of plans for altering the marketing landscape. This article reviews existing knowledge of the impact of marketing and addresses the value of various legal, legislative, regulatory, and industry-based approaches to change.
减少针对儿童的食品营销已被提议作为应对全球儿童肥胖危机的一种手段，但存在重大的社会、法律、财务和公众认知障碍。科学文献记载，针对儿童的食品营销具有以下特点：（a）规模巨大；（b）营销场所数量不断增加（产品植入、电子游戏、互联网、手机等）；（c）几乎完全由针对营养匮乏、高热量食品的信息组成；（d）具有有害影响；（e）日益全球化，因此单个国家难以进行监管。食品行业、政府机构和倡导团体已提出了各种改变营销格局的计划。本文回顾了有关营销影响的现有知识，并探讨了各种基于法律、立法、监管和行业的变革方法的价值。
