Amsterdam School of Communication Research (ASCoR), University of Amsterdam.
Health Commun. 2013;28(5):435-42. doi: 10.1080/10410236.2012.691454. Epub 2012 Jul 18.
This study tests the effects of the portrayal of negative consequences of alcohol use on beliefs and attitudes toward alcohol consumption. In a between-subjects experiment (N = 108), participants were randomly assigned to watch one of three conditions. One group of participants watched a version of an edited episode of the reality program Jersey Shore in which alcohol use had negative consequences, another group watched a version of the episode in which alcohol use had more positive consequences, and a control group was not exposed to any program. Results showed that participants who saw the version with negative consequences had more negative beliefs about alcohol and more negative attitudes toward beer than participants who saw the more positive consequences and participants in the control condition. This indicates that the portrayal of negative consequences can have positive outcomes for viewers' health beliefs and attitudes, reducing their positivity toward alcohol use.
本研究旨在测试描述饮酒的负面后果对人们对饮酒的看法和态度的影响。在一项被试间实验中（N=108），参与者被随机分配观看三种情境中的一种。一组参与者观看了现实节目《泽西海岸》的一个剪辑版本，其中饮酒产生了负面后果，另一组观看了一个饮酒有更多正面后果的版本，对照组则没有观看任何节目。结果表明，与观看更正面后果的版本和对照组的参与者相比，看到有负面后果的版本的参与者对酒精的看法更负面，对啤酒的态度也更负面。这表明描述负面后果可以对观众的健康信念和态度产生积极的影响，减少他们对饮酒的积极性。
