Evolutionary Psychology, Cluster of Excellence Languages of Emotion, Department Educational Science and Psychology, Freie Universitaet Berlin, Habelschwerdter Allee 45, D-14195 Berlin, Germany.
Med Hypotheses. 2012 Nov;79(5):698-700. doi: 10.1016/j.mehy.2012.08.011. Epub 2012 Sep 5.
Increasing the patient's subjectively felt effectiveness of a treatment might be a key to enhanced drug compliance and placebo effects, and may in this way enhance the effectiveness of medical treatment at a low cost. Simple methods to achieve this aim are suggested, derived from consumer psychology, psychology of judgement and user-centered design. A drug's design should meet three criteria: an intuitive design which makes the purpose of the drug easily discernible, confirmatory side effects which give feedback that matches the drug's purpose, and mental models which enable the patient to develop an understanding of the drug's mechanism of action.
提高患者对治疗效果的主观感受可能是提高药物依从性和安慰剂效应的关键，并且可以以低成本提高医疗效果。从消费者心理学、判断心理学和以用户为中心的设计中得出了一些简单的方法来实现这一目标。药物设计应满足三个标准：直观的设计，使药物的目的易于识别；确认的副作用，提供与药物目的相匹配的反馈；以及心理模型，使患者能够理解药物的作用机制。
