Maczuga Justyna, Przyłuska Jolanta
Instytut Medycyny Pracy im. prof. I. Nofera/Nofer Institute of Occupational Medicine, Łódź, Poland.
Med Pr. 2012;63(4):391-3.
New technologies compel the scientists to change their thinking about dissemination of their own publications. In the time of rapid information exchange scientific papers should be available to the largest possible audience, it is therefore of vital importance to prepare them properly. The authors present the ways how to optimize the visibility of scientific publications on the Internet by the use of appropriate choice of words in the title, summary and key words. They discuss the mechanisms of indexing in scientific search engines and bibliographic-abstract databases showing at the same time how to use them in drawing up the paper. They also give an example of two summaries of the same article. The first one comprises the elements of academic search engine optimization (ASEO) while the other one does not follow these principles in the article description.
新技术促使科学家们改变他们对自身出版物传播方式的看法。在信息快速交换的时代，科学论文应尽可能广泛地为读者所用，因此妥善准备这些论文至关重要。作者介绍了如何通过在标题、摘要和关键词中恰当选词来优化科学出版物在互联网上的可见度。他们讨论了科学搜索引擎和书目摘要数据库中的索引机制，同时展示了如何在撰写论文时运用这些机制。他们还给出了同一篇文章的两个摘要示例。第一个包含学术搜索引擎优化（ASEO）的元素，而另一个在文章描述中未遵循这些原则。
