University of British Columbia.
J Law Med Ethics. 2012 Fall;40(3):673-81. doi: 10.1111/j.1748-720X.2012.00698.x.
There are not many public health issues where views are as extremely polarized as those concerning vaccines, and Merck's HPV vaccine Gardasil is a case in point. Ever since gaining the FDA's approval in 2006, Merck has been heavily criticized for their overly aggressive marketing strategies and lobbying campaigns aimed at promoting Gardasil as a mandatory vaccine. Subsequently, questions have been raised as to whether it was appropriate for vaccine manufacturers to partake in public health policies when their conflicts of interests are so obvious. Some of their advertising campaign slogans, such as "cervical cancer kills x women per year" and "your daughter could become one less life affected by cervical cancer," seemed more designed to promote fear rather than evidence-based decision making about the potential benefits of the vaccine. Although, conflicts of interests do not necessarily mean that the product itself is faulty, marketing claims should be carefully examined against factual science data. Currently Gardasil vaccination is strongly recommended by the U.S. and other health authorities while public concerns about safety and efficacy of the vaccine appear to be increasing. This discrepancy leads to some important questions that need to be resolved. The current review examines key issues of this debate in light of currently available research evidence.
在公共卫生问题上,很少有像疫苗这样观点两极分化如此严重的问题,默克公司的 HPV 疫苗佳达修就是一个典型的例子。自 2006 年获得 FDA 批准以来,默克公司因其过于激进的营销策略和游说活动而受到强烈批评,这些活动旨在将佳达修推广为强制性疫苗。随后,人们质疑当疫苗制造商的利益冲突如此明显时,他们是否应该参与公共卫生政策。他们的一些广告宣传语,如“宫颈癌每年杀死 x 名女性”和“你的女儿可能会成为免受宫颈癌影响的生命之一”,似乎更多的是为了制造恐惧,而不是基于疫苗潜在益处的循证决策。尽管利益冲突并不一定意味着产品本身有缺陷,但营销声明应该对照实际的科学数据进行仔细审查。目前,美国和其他卫生当局强烈建议接种佳达修疫苗,而公众对疫苗安全性和有效性的担忧似乎在增加。这种差异导致了一些需要解决的重要问题。本综述根据现有研究证据,就这一辩论的关键问题进行了审查。