Santa Fe Institute, Santa Fe, NM 87501, and Department of Economics, Central European University, Nádor utca 9, 1051 Budapest, Hungary.
Behav Brain Sci. 2013 Feb;36(1):21-2. doi: 10.1017/S0140525X12000386. Epub 2012 Dec 5.
McCullough et al.’s target article is a psychological version of the reputation models pioneered by biologist Robert Trivers (1971) and economist Robert Frank (1988). The authors, like Trivers and Frank, offer an implausible explanation of the fact that revenge is common even when there are no possible reputational effects. I sketch a more plausible model based on recent research.
麦卡洛等人的目标文章是心理学家对生物学家罗伯特·特里弗斯（Robert Trivers）（1971 年）和经济学家罗伯特·弗兰克（Robert Frank）（1988 年）首创的声誉模型的一种心理版本。与特里弗斯和弗兰克一样，作者对一个事实给出了一个不太可信的解释，即即使没有可能的声誉影响，复仇也很常见。我根据最近的研究勾勒出了一个更可信的模型。
