Schroeder Institute for Tobacco Research and Policy Studies, American Legacy Foundation, Washington, D.C., USA.
Health Aff (Millwood). 2012 Dec;31(12):2708-16. doi: 10.1377/hlthaff.2012.0277.
The American Legacy Foundation's national EX® campaign, which ran on radio and television in 2008, was designed to promote smoking cessation among adult smokers. The incremental societal cost of EX, in 2009 dollars, was $166 million. Data from eight designated media market areas studied indicate that in a hypothetical nationwide cohort of 2,012,000 adult smokers ages 18-49, EX resulted in 52,979 additional quit attempts and 4,238 additional quits and saved 4,450 quality-adjusted life-years. Incremental cost-utility estimates comparing EX to the status quo-that is, the situation that would have existed in the eight markets with no campaign and no change in cessation behavior-ranged from a cost of $37,355 to $81,301 per quality-adjusted life-year, which suggests that the campaign was cost-effective. These findings bolster previous evidence that national mass media campaigns for smoking cessation can lower smoking prevalence in a cost-effective manner, among both adults and young adults ages 18-24 who are smokers.
美国遗产基金会的全国 EX®运动于 2008 年在广播和电视上播出，旨在促进成年吸烟者戒烟。2009 年，EX 的社会增量成本为 1.66 亿美元。从八个指定的媒体市场区域的数据表明，在一个假设的全国范围内 2012000 名年龄在 18-49 岁的成年吸烟者的队列中，EX 导致 52979 次额外的戒烟尝试和 4238 次额外的戒烟，并节省了 4450 个质量调整生命年。与现状相比，即没有运动且戒烟行为没有变化的情况下，八个市场中会存在的情况，EX 的增量成本-效果估计范围从每质量调整生命年 37355 美元到 81301 美元，这表明该运动具有成本效益。这些发现支持了先前的证据，即全国性的大众媒体戒烟运动可以以具有成本效益的方式降低成年吸烟者和年龄在 18-24 岁的年轻成年吸烟者的吸烟率。
