Department of Agricultural Economics, School of Agriculture, Aristotle University of Thessaloniki, P.O. Box 232, 54124, Thessaloniki, Greece.
Meat Sci. 2013 Mar;93(3):449-54. doi: 10.1016/j.meatsci.2012.11.024. Epub 2012 Nov 15.
Expected quality is believed to be one of the most important factors that influence consumers' intention to purchase food. The present study seeks to explore the concept of pork meat expected quality and compare it with self-stated consumer intention to purchase pork meat. The aim is attempted by means of a field research conducted in Greece, following a conjoint analytic procedure. Results show that quality expectations comply with intention to buy pork, in many aspects. However, several differences have been identified. More specifically, country of origin and marbling appear to be more important for respondents' purchase decisions than they are for their quality evaluations, while the opposite appears to be true for price. Finally, socio-demographic factors such as gender, level of education, place of purchase and consumption habits seem to influence perceptions.
预期质量被认为是影响消费者购买食品意愿的最重要因素之一。本研究旨在探讨猪肉预期质量的概念，并将其与消费者购买猪肉的自陈意愿进行比较。该研究通过在希腊进行的一项联合分析程序进行实地研究来实现这一目标。结果表明，在许多方面，质量预期与购买猪肉的意愿相符。然而，也存在一些差异。具体而言，对于购买决策，原产地和大理石花纹似乎比质量评价更为重要，而对于价格则相反。最后，社会人口因素，如性别、教育水平、购买地点和消费习惯，似乎会影响感知。
