Hadad-Gauthier Fatima El, Monhoussou Bleoussi Bernardin, Hammoudi Abdelhakim, Perito Maria Angela
Institut Agronomique Méditerranéen de Montpellier (CIHEAM-IAMM), 3191 Route de Mende CS 43999, CEDEX 5, 34093 Montpellier, France.
INRAE, UR ALISS, Université Paris-Saclay, 94205 Ivry-sur-Seine, France.
Foods. 2022 Jul 23;11(15):2192. doi: 10.3390/foods11152192.
This study focuses on the perception of ethnic foods by European consumers. The aim of this work is to enrich the literature on the analysis of consumer perception of ethnic foods by focusing on the socio-demographic characteristics of consumers, the possible role played by product attributes, psychographic characteristics, and willingness to pay for these products, specifically date fruits. We surveyed a representative sample of 1123 Italian and French consumers. Using an ordered logit model, we found that, as for any other product, geographical indication, region of production, organic character, and fair trade are attributes that individuals consider in their purchase decisions for ethnic foods. Similarly, country of origin is a source of quality for ethnic foods such as dates. The results reveal that women, more educated individuals, and Generation Z (younger individuals) have a higher willingness to pay for organic, fair trade, and GI-labeled ethnic foods. Finally, this willingness to pay is driven more by product knowledge than by cognitive closeness to the ethnic food.
本研究聚焦于欧洲消费者对民族特色食品的认知。这项工作的目的是通过关注消费者的社会人口特征、产品属性可能发挥的作用、心理特征以及为这些产品（特别是椰枣）支付的意愿，来丰富关于消费者对民族特色食品认知分析的文献。我们对1123名意大利和法国消费者的代表性样本进行了调查。使用有序逻辑模型，我们发现，与其他任何产品一样，地理标志、生产地区、有机特性和公平贸易是个人在购买民族特色食品时会考虑的属性。同样，原产国是椰枣等民族特色食品的质量来源。结果显示，女性、受教育程度较高的人群以及Z世代（较年轻的人群）为有机、公平贸易和带有地理标志标签的民族特色食品支付更高价格的意愿更高。最后，这种支付意愿更多地是由产品知识驱动，而非与民族特色食品的认知亲近度。
