Increasing visual search accuracy by being watched.

In daily life, huge costs can arise from just one incorrect performance on a visual search task (e.g., a fatal accident due to a driver overlooking a pedestrian). One potential way to prevent such drastic accidents would be for people to modify their decision criterion (e.g., placing a greater priority on accuracy rather than speed) during a visual search. The aim of the present study was to manipulate the criterion by creating an awareness of being watched by another person. During a visual search task, study participants were watched (or not watched) via video cameras and monitors. The results showed that, when they believed they were being watched by another person, they searched more slowly and accurately, as measured by reaction times and hit/miss rates. These findings also were obtained when participants were videotaped and they believed their recorded behavior would be watched by another person in the future. The study primarily demonstrated the role of being watched by another on the modulation of the decision criterion for responding during visual searches.