Public Health Advocacy Institute, Perth, WA 6845, Australia.
Health Promot J Austr. 2013 Apr;24(1):61-4. doi: 10.1071/HE12911.
This review of injury articles describes how selected primary print media sources in Australia report injury events and explores how this may impact on public perception of the injury risk and the opportunities it may present to health professionals.
Media articles specific to injury, compiled by the Public Health Advocacy Institute of Western Australia (PHAIWA) through their MediaWatch service during 2011, were collated and analysed. Articles were gathered from The West Australian, The Australian and The Sunday Times newspapers and ABC Online. Each article was categorised into injury topics and target groups, and preventive strategies were identified.
Of the 546 articles that contained injury as a key word, 424 articles were used for the present study. The majority of articles related to community-based injuries (65%) and the most frequent reported injury was violence and assault. The results also indicate that although there is regular media reporting on injury issues, only one-fifth of reports discuss possible preventive measures.
Selected Australian newspapers and the ABC Online are important and low-cost sources of injury-related information for the general public and can impact how the public perceives injury. It is important for public health professionals to embrace media advocacy strategies to assist in influencing and setting local public policy. So what? Public attitudes and understanding of issues are influenced by media coverage. Media monitoring is one tool to track what media sources are reporting about public health issues, the industry and stakeholders. Influencing the quantity and quality of media coverage is critical to advancing healthy public policy, particularly when advocating for prevention strategies to be reported and acted upon. Advocacy is an important health promotion strategy; it is therefore important for health professionals to understand media advocacy and position public health issues as societal issues with policy solutions.
本文回顾了有关伤害的文章，描述了澳大利亚部分主要平面媒体如何报道伤害事件，并探讨了这种报道方式可能对公众对伤害风险的认知产生的影响，以及为卫生专业人员提供的机会。
西澳公共卫生倡导研究所（PHAIWA）通过其 MediaWatch 服务，在 2011 年收集了特定于伤害的媒体文章，对这些文章进行了整理和分析。文章来源于《西澳大利亚人报》《澳大利亚人报》和《星期日泰晤士报》以及 ABC 在线。每篇文章都按照伤害主题和目标群体进行了分类，并确定了预防策略。
在包含“伤害”关键字的 546 篇文章中，有 424 篇文章用于本研究。大多数文章涉及社区伤害（65%），报道最多的伤害是暴力和袭击。结果还表明，尽管媒体经常报道伤害问题，但只有五分之一的报道讨论了可能的预防措施。
澳大利亚选定的报纸和 ABC 在线是公众获取伤害相关信息的重要、低成本来源，可能会影响公众对伤害的看法。公共卫生专业人员必须采取媒体宣传策略，协助影响和制定地方公共政策。那又怎样？公众对问题的态度和理解受到媒体报道的影响。媒体监测是跟踪媒体报道公共卫生问题、行业和利益相关者的一种工具。影响媒体报道的数量和质量对于推进健康的公共政策至关重要，特别是在倡导报道和采取预防策略时。倡导是一项重要的健康促进策略；因此，卫生专业人员了解媒体倡导并将公共卫生问题视为具有政策解决方案的社会问题非常重要。
