Northwestern University, Chicago, USA.
Perspect Public Health. 2013 May;133(3):146-7. doi: 10.1177/1757913913484871.
Reports have shown how behavioural marketing through social media sites is heavily dominated by soft drink and fast food franchises, with additional concern arising due to the direct targeting of this marketing at 13 to 17-year-olds. Dr Simon Williams from Northwestern University, Chicago, USA suggests ways in which the medical community can tackle this threat to public health.
报告显示，社交媒体上的行为营销主要由软饮料和快餐连锁店主导，此外，由于这些营销活动直接针对 13 至 17 岁的青少年，因此引起了更多关注。美国芝加哥西北大学的西蒙·威廉姆斯博士提出了医学界应对这一公共健康威胁的方法。
