Department of Computing and Numerical Analysis, Albert Einstein Building, Campus de Rabanales, University of Córdoba, Córdoba E-14071, Spain.
Sensors (Basel). 2013 May 14;13(5):6334-54. doi: 10.3390/s130506334.
Because of the global economic turmoil, nowadays a lot of companies are adopting a "deal of the day" business model, some of them with great success. Generally, they try to attract and retain customers through discount coupons and gift cards, using, generally, traditional distribution media. This paper describes a framework, which integrates intelligent environments by using NFC, oriented to the full management of this kind of businesses. The system is responsible for diffusion, distribution, sourcing, validation, redemption and managing of vouchers, loyalty cards and all kind of mobile coupons using NFC, as well as QR codes. WingBonus can be fully adapted to the requirements of marketing campaigns, voucher providers, shop or retailer infrastructures and mobile devices and purchasing habits. Security of the voucher is granted by the system by synchronizing procedures using secure encriptation algorithms. The WingBonus website and mobile applications can be adapted to any requirement of the system actors.
由于全球经济动荡，如今许多公司都在采用“每日交易”商业模式，其中一些取得了巨大成功。它们通常通过折扣券和礼品卡来吸引和留住客户，一般使用传统的分销媒体。本文描述了一个框架，该框架通过使用 NFC 集成智能环境，旨在全面管理这种业务。该系统负责使用 NFC 和 QR 码传播、分发、采购、验证、兑换和管理优惠券、忠诚卡和各种移动优惠券，以及处理来自零售商和移动运营商的各种促销活动。WingBonus 可以完全适应营销活动、优惠券提供商、商店或零售商基础设施以及移动设备和购买习惯的要求。系统通过使用安全加密算法同步程序来保证优惠券的安全性。WingBonus 网站和移动应用程序可以根据系统参与者的任何要求进行调整。
