Marketers hone their skills to reach target markets.
作者信息
White D, Christensen M
出版信息
Hospitals. 1990 Aug 5;64(15):62, 64, 66.
PMID:2373497
Abstract
New challenges lie ahead for health care marketers. Marketers must communicate with several important groups: their own administration, the general public, employers, hospital employees, and, of course, physicians. And as budgets tighten, the methods used to communicate must become more creative and more efficient.
摘要
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