营销人员磨练他们的技能以进入目标市场。
Marketers hone their skills to reach target markets.
作者信息
White D, Christensen M
出版信息
Hospitals. 1990 Aug 5;64(15):62, 64, 66.
PMID:2373497
Abstract
New challenges lie ahead for health care marketers. Marketers must communicate with several important groups: their own administration, the general public, employers, hospital employees, and, of course, physicians. And as budgets tighten, the methods used to communicate must become more creative and more efficient.
摘要
医疗保健营销人员面临着新的挑战。营销人员必须与几个重要群体进行沟通：他们自己的管理层、普通公众、雇主、医院员工，当然还有医生。随着预算的收紧，用于沟通的方式必须变得更具创造性和更有效率。
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