Timimi Farris K
Mayo Clinic Center for Social Media, Division of Cardiovascular Diseases and Internal Medicine, Mayo Clinic, Rochester, Minnesota 55902 , USA.
J Ambul Care Manage. 2013 Jul-Sep;36(3):187-92. doi: 10.1097/JAC.0b013e3182965512.
Health care lags behind other industries in engaging with customers via social networking. In part, this reflects concerns regarding health information privacy concerns, organizational fears regarding employee time mismanagement, and the real challenge that health care providers face with multiple and competing demands on time. Despite these fears and concerns, our patients are spending more and more of their time online seeking health care information, more often in social networks. Our greatest capacity for health care change management at present may well center on our strategic capacity to meet our patients where they spend the majority of their time online.
在通过社交网络与客户互动方面，医疗保健行业落后于其他行业。部分原因在于对健康信息隐私问题的担忧、组织对员工时间管理不当的恐惧，以及医疗保健提供者面临的时间需求多样且相互竞争的现实挑战。尽管存在这些担忧，但我们的患者在网上花费越来越多的时间寻找医疗保健信息，而且更多是在社交网络上。目前，我们进行医疗保健变革管理的最大能力很可能集中在我们的战略能力上，即在患者花费大部分在线时间的地方与他们见面。
