Amsterdam School of Communication Research/ASCoR, University of Amsterdam, Amsterdam, The Netherlands.
Patient Educ Couns. 2013 Sep;92(3):404-12. doi: 10.1016/j.pec.2013.06.004. Epub 2013 Jun 30.
This study investigated the effects of personalized audiovisual information in addition to text on website satisfaction and recall of cancer-related online information in older lung cancer patients.
An experiment using a 3 (condition: text only vs. text with nonpersonalized video vs. text with personalized video) by 2 (age patient: younger [<65 yrs] vs. older [≥65 yrs]) between-subjects factorial design was conducted. Patients were randomly assigned to one of the three information conditions stratified by age group.
Patients were more satisfied with the comprehensibility, attractiveness, and the emotional support from the website when information was presented as text with personalized video compared to text only. Text with personalized video also outperformed text with nonpersonalized video regarding emotional support from the website. Furthermore, text with video improved patients' recall of cancer-related information as compared to text only. Older patients recalled less information correctly than younger patients, except when we controlled for Internet use.
Text with personalized audiovisual information can enhance website satisfaction and information recall. Internet use plays an important role in explaining recall of information.
The results of this study can be used to develop effective health communication materials for cancer patients.
本研究旨在探讨在网站中提供个性化视听信息（文本外信息）对老年肺癌患者网站满意度和癌症相关在线信息记忆的影响。
采用 3（条件：仅文本、文本加非个性化视频、文本加个性化视频）×2（患者年龄：年轻[<65 岁]和年长[≥65 岁]）被试间因子设计，将患者随机分配到三个信息条件组中，按年龄分层。
与仅文本相比，患者在信息呈现为带有个性化视频的文本时，对网站的可理解性、吸引力和情感支持更满意。文本加个性化视频在网站的情感支持方面也优于文本加非个性化视频。此外，与仅文本相比，视频文本提高了患者对癌症相关信息的记忆。除了控制互联网使用外，年长患者的正确记忆信息比年轻患者少。
带个性化视听信息的文本可以提高网站满意度和信息记忆。互联网使用在解释信息记忆方面起着重要作用。
本研究结果可用于为癌症患者开发有效的健康传播材料。
