Department of Public Health, William Paterson University, Paterson, NJ.
J Pediatr Nurs. 2013 Nov-Dec;28(6):e28-32. doi: 10.1016/j.pedn.2013.07.001. Epub 2013 Jul 30.
Marketing of infant formula contributes to a decreased likelihood to breastfeed. This study established the prevalence of infant formula advertisements in two popular US parenting magazines and explored trends in infant formula advertisement prevalence from 2007 to 2012.
Advertisements were analyzed using a comprehensive coding schematic.
We established a high proportion of 0.43 advertisements per page of content in both magazines and observed a significant increase in infant formula advertisement prevalence beginning in 2009.
Infant formula companies use aggressive marketing in parenting magazines. Nurses who are well-trained in breastfeeding best practices can offer new mothers evidence-based information on the benefits of breastfeeding.
婴儿配方奶粉的营销降低了母乳喂养的可能性。本研究在美国两份热门育儿杂志上确定了婴儿配方奶粉广告的流行程度，并探讨了 2007 年至 2012 年期间婴儿配方奶粉广告流行率的趋势。
使用综合编码方案对广告进行分析。
我们发现这两种杂志的每一页内容中都有 0.43 个广告，而且从 2009 年开始，婴儿配方奶粉广告的流行率显著增加。
婴儿配方奶粉公司在育儿杂志上使用了激进的营销手段。经过母乳喂养最佳实践培训的护士可以为新妈妈提供有关母乳喂养益处的基于证据的信息。
